CircleUP
Final project, and launching as an app soon!
Creating a one stop shop for Local wellness events in the Ketchum, Idaho area.
The CircleUP app is designed to streamline the process of discovering and attending wellness-related activities in the local community. Our goal was to create an intuitive and user-friendly platform where users can find and participate in events like yoga classes, meditation workshops, fitness boot camps, and health seminars—all in one place.
Project Type: iOS App
My Role: UX, UI
Challenge & Deliverables
The wellness industry is over-saturated with countless options for self-care. One of the major issues people face is finding an affordable way to develop a habit that improves their mental health.
The objective for this project was to design a mobile or web app that addresses a specific wellness-related need, utilizing the Quantitative Research and Design Process. Our task was to develop innovative solutions for a native app of our choosing, grounded in data-driven insights. Ultimately, we aimed to deliver an end-to-end high-fidelity prototype for a wellness app, thoughtfully crafted and backed by comprehensive research.
Set goal for their progress and profile with information relevant to their goals.
monitor progress & adopt healthy lifestyle
Rethink how users can adopt & commit to a health-improving routine.
Discover Insights
When we met with our client for the first time, we really got a sense of passion for the project. It comes from the heart and her desire to show up for her community shows. we saw the gap within the area for a need to for access to wellness. When we started diving into our research for this project, we noticed that despite a saturated market for an app, we knew we could create a suitable app for our client.
We noticed within our research that not only people in the industry but the local community itself really struggled with finding all local wellness events, and often felt as they missed out on opportunites because they couldn’t locate these events.
Concept Development
Starting in the ideation process we had a really clear view of not only what features we must have but the layout we envisioned seemed to match up, making this process fun and exciting.
Constructing the Roadmap
Our wellness app’s user flow is meticulously designed to ensure a seamless and intuitive experience. From the moment users open the app, they are greeted with a streamlined onboarding process that quickly familiarizes them with key features. Users can effortlessly navigate through the app using a clear, logical flow: starting from the home screen where they explore various wellness categories, to discovering and selecting events tailored to their interests.
The Sketch: Preliminary Design
Seeing the idea come to life is a feeling thats hard to describe. it becomes more tangible more real. You can see what works, what doesn’t. Like puzzle pieces coming together. Here you can see some of the steps we took and the revisions, pieces of the process.
Continued..
Usability Trials
The overall updates we made once we did our testing was more clarity on the information. Making it very clear.
Clear information for the individal Events
Making Headers less clutter and clearer option to leave group chats
More details on events once attended the group
Event button more clear.
Designing The Brand
We coming up with the concept of the brand we wanted to really use the location of the community as the backbone structure of the imagery. When partner designed the logo itself she really wanted to encapsulate the community and where the community lives in.. mountains. Keeping it bright, bold, and vibrancy colors of wellness. I think that we really kept our branding on target and delivered.
Style Tile- all the colors
Key Learnings
As a whole
The journey of creating CircleUP for Whitness Productions has been both inspiring and transformative. From the initial conceptualization to the final high-fidelity prototype, our goal was to develop a wellness app that not only meets but exceeds user expectations.
The experience began with in-depth research and a deep dive into user needs, followed by a series of creative brainstorming sessions that led to the development of a user-centric design. As we moved through the design phases, including refined wireframes and interactive prototypes, each step contributed to shaping CircleUP into a powerful tool for wellness enthusiasts.
Looking ahead, I am excited about the future possibilities for CircleUP. The project has laid a solid foundation, and I am eager to see how it evolves and impacts the wellness community. The journey has been both a learning experience and a creative challenge, and I look forward to seeing how CircleUP continues to grow and inspire in the future.